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March 27, 2007


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» The Marketing Dual of Coke vs. Coke from Marketonomy
Victor Cook has just posted a great analysis of the internal battle over marketing strategy that has divided Coke since the merger of its marketing and bottling enterprises. The analysis itself is educational. But when you realize that only a [Read More]


Chris Kenton

Brilliant, Vic. Absolutely brilliant. This is the only future of marketing thought that will wind up putting marketers in the board room.

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