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March 24, 2007



Thank you for this insightful review and for promoting our great Book Club. I assure you the next book is amazing, too. How else to follow-up the primo act of Al & Laura Ries?

I'm so happy this book made an impact and impression on you...it has really stayed with me and I am delighted with all the Book Club discussions. Category first, Brand second and Divergence (not convergence)for opportunities and innovation. Those lessons will stick with me always!

John Dawson

I've been testing Joost as part of the beta program and it's going to be a fantastic service if they get permission to broadcast channels as planned. Much better than a PVR and at little cost, a fantastic service in the making.

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